The all-new Demio was developed to challenge the commonly accepted idea that the value of a car is proportionate to its size. The compact class is the highest-volume segment in the Japanese market, and by offering SKYACTIV TECHNOLOGY*1, including the option of a clean diesel engine, and the KODO design theme in its all-new Demio, Mazda is aiming to offer driving pleasure and outstanding environmental and safety performance to as many customers as possible. Mazda strove for the highest level of quality in every area; from the ideal driving position and pedal layout and safety-first Human Machine Interface(HMI), to the refined, high-quality interior and exterior design. Mazda’s design philosophy and innovative technologies that have been consistently cultivated throughout the
development of its new-generation models starting with the CX-5 are all condensed into the compact body of the all-new Mazda Demio.
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